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Predictably Irrational: The Hidden Forces That Shape Our Decisions
by: Dan Ariely
February 19, 2008

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Influence: The Psychology of Persuasion
by: Robert B. Cialdini
October 07, 1998

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Feel the Fear . . . and Do It Anyway (r)
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December 26, 2006

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Against the Gods: The Remarkable Story of Risk
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September 07, 1996

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The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All
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The Thinker's Toolkit: Fourteen Skills for Making Smarter Decisions in Business and in Life
by: Morgan D. Jones
October 03, 1995

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Smart Choices: A Practical Guide to Making Better Decisions
by: John S. Hammond, Ralph L. Keeney, Howard Raiffa
1998-09

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Sources of Power: How People Make Decisions
by: Gary Klein
January 16, 1998

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The Psychology of Judgment and Decision Making
by: Scott Plous
January 01, 1993

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The Logic of Failure: Why Things Go Wrong and What We Can Do to Make Them Right
by: Dietrich Dorner
1996-06

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