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Binding: Paperback
EAN: 9781879087590
ISBN: 1879087596
Label: AIMR (CFA Institute)
Manufacturer: AIMR (CFA Institute)
Number Of Pages: 116
Publication Date: 1996-01
Publisher: AIMR (CFA Institute)
Studio: AIMR (CFA Institute)

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Editorial Review:

Product Description:
Worldwide changes in demand, demographics, and the political environment are buffeting the highly competitive consumer products industry. Differences in the pace of demographic changes around the world and the creation or expansion of national markets create shifting consumption patterns. These changes offer opportunities for creativity in product and marketing strategies. This proceedings explores the environment, structure, and criteria for investment success in the global food, beverage, tobacco, household staples, and personal care businesses.

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