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Binding: HardcoverDewey Decimal Number: 338.4761510973 EAN: 9780374228279 Edition: 1 ISBN: 0374228272 Label: Farrar, Straus and Giroux Manufacturer: Farrar, Straus and Giroux Number Of Items: 1 Number Of Pages: 448 Publication Date: March 18, 2008 Publisher: Farrar, Straus and Giroux Release Date: March 18, 2008 Studio: Farrar, Straus and Giroux Editorial Review: Product Description: In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope. No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn’t reflect the damage done as the overmedicated take to the roads. Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life. It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm. Average Rating:
 Rating:  - OUR DAILY MEDSOur Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs Anyone who takes prescription drugs should read this! Doctors and pharmacists should also read it to realize how much they are being influenced by pharmaceutical companies. The book is easy reading and fascinating, and it is well researched. Rating: - daily medexcellent with lots of research. Marketing in America and the world has taken on a new meaning now in health care Rating: - Excellent expose as far as it goesSo you thought you had already heard every possible method of perversion of ethics, morals, and the entire USA economy by Big Pharma? Petersen made an important point near the end (p318) on the value of Big Pharma's drugs: "In 1980 a 65-year-old American woman could be comforted by the fact that her expected life span was longer than that of her contemporaries living almost anywhere else in the world. Now with access to an almost unlimited supply of the pharmaceutical industry's newest and most ... Read More Rating:  - There are MANY books out there..........that do what this book purports to do, and do it more elegantly, more effectively, make use of more complete and scholarly references and material, and present more subtle and nuanced arguments. I'd recommend reading almost any of them instead of this one. I've given the book three stars rather than two because the topic is so important that I think that anyone who cares at all about the issues ought to read SOMETHING. Rating: - Our Daily PoisonsLoving to read, especially on health topics, I am just finishing this well written, but very sad look at the pharmacuetical industry called, "Your Daily Meds," by Melody Petersen. It was published in 2008 and so is very up to date. According to Ms. Petersen, the era of the blockbuster drug, who's sales had to be over a billion dollars a year to qualify, has now turned into the era of the mega blockbuster whose sales have to be at least several billion in order to qualifiy. The highest yearly sales total ... Read More |
