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Binding: PaperbackDewey Decimal Number: 686.22544 EAN: 9780321410184 ISBN: 0321410181 Label: Peachpit Press Manufacturer: Peachpit Press Number Of Items: 1 Number Of Pages: 368 Publication Date: August 04, 2006 Publisher: Peachpit Press Studio: Peachpit Press Editorial Review: Product Description: Translating inspiration to the printed page has always been a challenge. The advent of desktop publishing granted new levels of power and control to the layout artist and graphic designer, but it hasn’t eliminated the traditional pitfalls. In fact, it’s introduced a few new ones. Sometimes managing the disparate elements of fonts, images, colors, and more, while dealing with the quirks of various layout applications makes even the bravest designer and production editor long for the hands-on days of moveable type. Creating a great layout on your monitor is only half the battle; how do you make it work on paper? Print production expert Claudia McCue takes on the challenge of putting ink to paper, offering clear, authoritative guidance to print professionals and anyone else who has been frustrated by the obstacles of getting electronic documents to print perfectly. In this book, you’ll learn how to
“Claudia offers a deadly combination of wit and wisdom. If you’re involved with print, buy this book!” —David Blatner, co-author Real World InDesign CS2 and Real World Photoshop CS2 Average Rating:
 Rating: - Just what I have been looking for!Great book- I am transitioning from graphic designer to account manager for a print company. I will still be using some of my graphics knowledge. It has really helped to fill in gaps in my knowledge in regards to the print end. Thanks so much- love the book! Rating: - Excellent resourceI'm using this book as the text book for an Electronic Publishing course I'm teaching. Claudia's style is dry and humorous, which makes the complex material easier to digest. Lots of wonderful tips and insights. I highly recommend it for anyone trying to comprehend how design goes from computer to print. Rating: - A great book to own!I am a trainer in the graphic arts field and I recently read this book for a group of students I am working with that needed to have more of a printing understanding. It was such a great read and very informative that I had to buy it for my students. The information has proved very valuable to them. Anyone who wants to get their jobs on Press with the least amount of problems should read this book. Rating: - Excellent, Helpful, WittyIf you are new to the desktop publishing business, this book has lots of answers and even brings up questions I didn't know to ask. Ms. McCue is to be commended on her writing style, as well. Buy this book! Rating: - An Excellent BuyI have been a designer with an Ad Agency for 6 years. Where was this book when I was just getting started? In today's design schools we are taught how do run the programs and how to make a good looking design but nobody teaches you how to build a proper file that won't drive your prepress guys in to screaming fits... until now. Learning how to do 1001 tricks in Photoshop/Illlustrator/Quark/InDesign/Freehand will do you no good unless the files you send to the printer will actually print. ... Read More |
