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Binding: PaperbackDewey Decimal Number: 659.1934 EAN: 9781590316214 Edition: 2 ISBN: 1590316215 Label: American Bar Association Manufacturer: American Bar Association Number Of Items: 1 Number Of Pages: 224 Publication Date: May 25, 2005 Publisher: American Bar Association Studio: American Bar Association Editorial Review: Product Description: Essential for law firms that advertise in the Yellow Pages, this book explains how to plan and design a more effective, targeted Yellow Pages advertisement--one that attracts the type of clients the firm is looking for and stands out among competing ads. Average Rating:
 Rating: - An Outstanding Guide for Lawyers Following the principles and exercises in this book will result in ads that generate more calls from the right types of clients, and will almost certainly give any lawyer a significant advantage over the competition. Any lawyer who advertises in the Yellow Pages without following the steps outlined in this book is taking a huge gamble with his or her money. A yellow Pages ad developed using the principles in this book will likely generate many thousands of dollars more revenue than one created by ... Read More |
