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 - Great pictures, but...If you like to look at great pictures, and learn the story behind them, this book is for you! I really enjoyed reading this, and I will probably flick through it from time to time. However, I did not learn much that will make me a better photographer. The reason is that Joe is on a very different level, and on a very different budget, than I am, so as long as I don't have a lot of strobes and soft boxes, I really can not apply his tips. I did learn some principles, but to me, the strength of this book is the great pictures and the amusing stories. Rating:  - Get it.If you already know a bit of lighting and photography basics, you'll love this book. If you don't have a clue but you'd like to learn, this book has a lot to teach, but not specifics, its more about the broader vision that's behind all those little things. Great and entertaining, full of stories, tips, etc. Rating: - one of the best and most entertaining books on (pro)PhotographyI have a lot of books on (pro)photography, but this book and Michael Grecco's (Lighting and the Dramatic Portrait: The Art of Celebrity and Editorial Photography) are my favorites. They are hands on with great pictures and the story behind them (how to make them). Very funny as well. I finished it within a day. The cons: well some pictures and stories were entertaining but not inspirational. Rating: - Excellent Photography BookBeautifully illustrated photography book. Excellent "how to get the shot" tutorial. A must for photographers. Rating: - A Must Read for the Experienced PhotographerJoe McNally's book is a must read for the experienced photographer looking for practical tips and wisdom learned thru years of experience! I'm not sure the novice would understand many of the tips, but if you've been shooting for awhile and understand the concepts and principles of lighting, this book will provide you with some of that knowledge and wisdom that it takes years of experience to gain.
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