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Availability: Available for download now
Format: Download: PDF Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Pages: 23 Publication Date: December 16, 2004 Publisher: Harvard Business School Press Release Date: October 25, 2008 Studio: Harvard Business School Press Editorial Review: Product Description: Most companies' strategic planning process keeps them wedded to red oceans, competing within existing markets. This chapter develops an alternative approach to the existing strategic planning process that is based not on preparing a document but on drawing a strategy canvas. This approach, which is easy to understand and communicate for effective execution, consistently produces strategies to unlock the creativity of a wide range of people within an organization and open companies' eyes to blue oceans. |