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Blue Ocean Strategy: Focus on the Big Picture, Not the Numbers Books In association with Amazon.com All ProductsApparelAutomotiveBabyBeautyBooksClassical MusicDVDDigital MusicElectronicsGourmet FoodHealth & Personal CareJewelryKitchen & HousewaresMagazinesMiscellaneousMusicMusic TracksMusical InstrumentsOffice ProductsOutdoor LivingPC HardwarePet SuppliesPhotoRestaurantsSoftwareSporting GoodsTools & HardwareToysVHSVideo (DVD & VHS)Video GamesWirelessWireless Accessories  Find great shopping deals on Blue Ocean Strategy: Focus on the Big Picture, Not the Numbers!

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Binding: Digital
Format: Download: PDF
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Pages: 23
Publication Date: December 16, 2004
Publisher: Harvard Business School Press
Release Date: October 25, 2008
Studio: Harvard Business School Press

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Editorial Review:

Product Description:
Most companies' strategic planning process keeps them wedded to red oceans, competing within existing markets. This chapter develops an alternative approach to the existing strategic planning process that is based not on preparing a document but on drawing a strategy canvas. This approach, which is easy to understand and communicate for effective execution, consistently produces strategies to unlock the creativity of a wide range of people within an organization and open companies' eyes to blue oceans.

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