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Binding: Audio CDDewey Decimal Number: 650 EAN: 9781596590687 Edition: Unabridged Format: Audiobook, Unabridged ISBN: 1596590688 Label: Your Coach Digital Manufacturer: Your Coach Digital Number Of Items: 6 Publication Date: September 25, 2006 Publisher: Your Coach Digital Studio: Your Coach Digital Editorial Review: Product Description: Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management. Average Rating:
 Rating:  - got it very late even though i paid for two day shippingI ordered this book for two days delivery and got it after 15 days till that time i had already purchased the book from some other physical store and moreover there was no space to return this book to the sender ... Very poor Rating:  - Great ideas, poorly explained, boring to readThe concepts are revealing and helpful, but halfway reading it it becomes repetitive and boring. I use it for quick refference on ideas and how to use the strategy Rating:  - Excellent work, well narratedThis a great book for anyone in management at any level in corporate America or Europe. Very well thought out, and well explained techniques for any business. Narration is very good for this reading, although, reading the chapter titles, is a bit of overkill.... Rating:  - Decent concept, but too long & poor deliveryI think the blue ocean concept is valid, but the best way to communicate it is in an HBR article or wikipedia. It's just not revolutionary enough to warrant reading such a long book in 2008. There's little I learned from this book that is not already well summarized on wikipedia, or the same author's Value Innovation article in HBR (1997). Additionally, I think the value innovation concept is touched on sufficiently well in modern b-school texts. (ie. Strategic Market Management by David Aaker) ... Read More Rating: - A Blinding Flash of the ObviousBlue Ocean Strategy approaches business from a different perspective. By properly positioning your business you can eliminate the competition. In a world where businesses battle for market share Blue Ocean Strategy is a must read. Push Button Investing in Real Estate Ron Draluck, author of Push button Investing in Real Estate |
