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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World Books
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Binding: Hardcover
Dewey Decimal Number: 361.70688
EAN: 9781422104064
ISBN: 1422104060
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 256
Publication Date: February 04, 2008
Publisher: Harvard Business School Press
Studio: Harvard Business School Press






Editorial Review:

Product Description:
Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world.

By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them.

Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 3 out of 5 stars - Power of Unreasonable People
I love the topic of course which is why I read this after already reading other similar books.

This book lays out a classification of different kinds of social entrepreneurs, ranging from pure charity to pure business. This is the strongest element of the book, since other popular books have not explicitly discussed the fact that all are possible. The book also tries to provide case studies, and indeed I took notes of things to go look up further. However the case studies are to brief ... Read More



Rating: 5 out of 5 stars - Agenda for Solving the Most Important Problems with Improved Socially Focused Organizations
Most books about emerging, improved leadership and management methods capture high points among well known examples that haven't changed in years: Fortunately, The Power of Unreasonable People is a happy exception to that common weakness in being forward looking. As an example, the book ends with a call for filling in what's missing for social entrepreneurs to become an unstoppable force that solves the world's most important and persistent problems.

Who should read this book? Anyone who ... Read More



Rating: 5 out of 5 stars - Extraordinary Businesses are Changing the World
Maybe it's just me, but I could not put this book down...

You've undoubtedly heard this said about a novel, but of a business book? Never. Yet this is exactly how this book effected me. From cover to cover, I was completely captivated!

This is the book for the pioneer and champion of alternate business models. I highly recommend it to anyone interested in the future of business, whether micro-or mega-business. Not only does it feature businesses already established in carrying ... Read More



Rating: 5 out of 5 stars - Remarkable, Inspiring, Instructive, a Total "Wow"
I became very enthusiastic about the term "social entrepreneurship" when I made the transition from reading about collective intelligence and citizen wisdom councils and wealth of networks, to understanding that there was a form of energy I first encountered in How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition.

This book is remarkable, all the more so for being the third in the series that started with Cannibals with Forks in 1997 that introduced the term ... Read More





 

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