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Binding: HardcoverDewey Decimal Number: 658.4013 EAN: 9781422103326 Edition: 1 ISBN: 1422103323 Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 240 Publication Date: March 06, 2007 Publisher: Harvard Business School Press Release Date: March 06, 2007 Studio: Harvard Business School Press Editorial Review: Product Description: You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics. Average Rating:
 Rating:  - Five stars but... for the right audience!I was excited by the title, some of the reviews and rushed to buy this. Read it quite fast and got little disappointed. Probably the correct title could be ''Advocacy for Competing on Analytics''. To be clear, the book is very good if you are: a student, a junior project manager, a junior consultant, a manager looking for Business Intelligence ideas, an expert looking for tools to sell analytics, or Business Intelligence, to your top managers. If you are experienced in using analytics, design ... Read More Rating:  - Great Concept - Too LongThis book could be about half as long and just as effective. After you get through the first few chapters you're pretty much rehashing the same things, but overally the book makes good points. Rating: - A Panacea for Information OverloadDavenport and Harris have brought a new thinking in business science. They have expanded on CRM also. In his book, White Nose, Don DeLillo asks "What good is knowledge if it just floats in the air? It goes from computer to computer, but nobody actually knows anything?" Now, with Competing on Analytics, business leaders will know what to do with the huge information they gather, and yet, do nothing with; and infact, too much information which sometimes becomes counterprodustive. ... Read More Rating:  - Very disappointingI was intrigued by the book's description and I've found other HBS Press books very useful. However, after the foreward by Gary Loveman, the CEO of Harrah's, the book deteriorates into a 186-page argument for the use of analytics in business. The problem with that is I don't need convincing. I'm already interested in using analytics to improve my business - that's why I bought this book! There was very little actionable information presented. If I hadn't been reading this book for a grad school class, ... Read More Rating:  - For very high level managers who have no idea of CRM nor analyticsI bet if the term "analytics" is replaced by "CRM" throughout this book, it will remain intact as it is. It gives the high level management the basics of CRM/analytics, and the need to commit seriously company wide, especially their own time and career. However, little is offered on the execution, that the employment of external consultants like the authors is the legitimate way out. In short, if you know not CRM/analytics, this is marginally readable and helpful. If you already have one or more book ... Read More |
