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Binding: HardcoverDewey Decimal Number: 658.45 EAN: 9781416570967 ISBN: 1416570969 Label: Free Press Manufacturer: Free Press Number Of Items: 1 Number Of Pages: 272 Publication Date: June 10, 2008 Publisher: Free Press Studio: Free Press Editorial Review: Product Description: Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. Average Rating:
 Rating: - Dr. Cialdini does it again! -- A must-read book!This is Dr. Cialdini's most important publication since Influence: Science and Practice. Based on real research, not merely anecdotal evidence. Its scientific conclusions are the basis for a whole new branch of psychology. Neuro-Linguistic Programming students, take notice. You could model these techniques. This is essential reading for all marketers, sales people, lawyers, business owners -- anyone who wants and needs to understand ethical persuasion and negotiation. Read More Rating: - If it's good enough for a billionaire, it's good enough for meA few years ago, I was told of a speech given by the billionaire business partner of a really famous billionaire from Omaha. The Internet being what it is, I was able to track down the speech, "The Psychology of Human Misjudgment" and read it. In that speech, the billionaire referred to only one author, influence expert Robert Cialdini. Munger called him a "hot shot professor." The billionaire went on to tell his audience: "...Cialdini does a magnificent ... Read More Rating: - NO - Don't Buy This BookIf you don't care about selling, marketing, success, managing people, long term relationships, nothing! And YES you should buy it if do care about those things, and about becoming a truly successful person in the world of getting people to move in your direction with ease. Mr.Cialdini's new book is like a toolbox you open to find a goldmine of ideas, and scientifically tested and proven strategies that move people to YES. Rating: - Simply Good HabitsVery similar information presented in a different format could be a book about evolutionary psychology or a book about etiquette. The fact is, it matters that we communicate with a sensitivity as to how we are likely to be perceived. This collection of little known scientific studies documents what the "people person" seems to know intuitively. That these nuances are received on a partially subconscious level makes them all the more powerful. Cialdini divides social psychology into six divisions: ... Read More Rating: - Yes...well thought out science for the true student of sellingYes is a well researched, well thought out, well written book that offers the student of selling a core of information to support the notion that selling is truly a science and not an art. The authors provide solid evidence that any of us can become more effective influence practitioners by understanding the psychology of influence.The authors offer solid evidence that science not luck lead to sales success. This work is a great marriage to the early work done by Cialdini in the Psychology of Influence. This is a ... Read More |
