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Binding: HardcoverDewey Decimal Number: 658.812 EAN: 9780688123161 Edition: 1 ISBN: 0688123163 Label: William Morrow Manufacturer: William Morrow Number Of Items: 1 Number Of Pages: 160 Publication Date: May 19, 1993 Publisher: William Morrow Release Date: May 19, 1993 Studio: William Morrow Editorial Review: Product Description: "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans. Average Rating:
 Rating:  - This is one of the best management books ever written, made even better by the simplicity of the presentation. By definition, a "raving fan" is a customer that is so happy with your company that they praise your actions to anyone who might possibly listen. They are the best form of advertisement and the hardest to acquire. Changing your customer service strategy so that you have raving fans rather than customers is the point of this book and the story is told in parable form. The two main characters are Area Manager and Charlie, his male fairy "godmother." Using the magic that all fairy godmothers ... Read More Rating: - In lieu of BookI bought this in lieu of buying th book and am glad I did. We slipped it in and played it while on a day trip on the road. We are Amazon booksellers and found the information very helpful in our applying it to our bookselling business. The narration is story form which helps keep it interesting as well. Rating:  - A Little Flimsy Perhaps, but...a Quick ChargeThis book has a rather flimsy message. Simply stated it is that you can smash your competition and achieve exceptional success in sales by adhering to a deceptively simple formula: Know what you want; know what the customer wants, deliver beyond the client's expectation, and never stop enhancing your service. The message is delivered in a writing style known as "mystical realism" in the fiction world, and which doesn't work quite as well in the non-fiction world. There is some real magic here, though, ... Read More Rating: - I am a Raving FanThis is one of the most informative and fun-to-read books I've ever read. There is so much to be learned and to think about. Really gets your energy and mind going. Rating: - Nice concept...poor executionI'm excited by the concept of Raving Fans, but the author uses a storytelling approach with a fairy god mother (no kidding) to talk about a few simple principles. |
