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Binding: HardcoverDewey Decimal Number: 658.11 EAN: 9780470182024 ISBN: 0470182024 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 400 Publication Date: January 02, 2008 Publisher: Wiley Studio: Wiley Editorial Review: Product Description: Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment. Average Rating:
 Rating:  - Fantastic, No Holds Bar Truth about running a BusinessI finished reading the book in 2 days after it arrived in Singapore ! Actually I was quite skeptical at first about buying R.F.A. because I have never read any of Michael Masterson book but with the strong recommendation through ETR, I decided to give it a try. I am glad I bought it. The methodology indicated out by Michael for the different stage of development in business building is so simply describe that I feel its really worth the money spent. I have failed ... Read More Rating: - Great Business Plan BookI read a lot of business books and this one is now I'm my top 5. If you are just getting started or have been in business for less than 5 years, this book is going to be a great help. While this book is great for all types of business, those that are in the direct mail, publishing or internet marketing business are going to love it! Rating:  - michael knows how to sell, and he sells us all down the river without a paddleMichael Masterson is definitely inspirational, but when you walk away from what you bought from him, you are still left to your own devices to work your way through life; armed from him with only a bit of cheerleading to push you along and nothing really new and helpful. He's great at selling you hype and emptiness with great promises of wealth if you're smart enough to have everything go well for you as you struggle along. I've read a few of his books and I was even duped into buying one of his "success" ... Read More Rating:  - Grow Your Business without DelayGreat insights. The author is not afraid to tell it like it is, regardless of how simplistic some critical concepts sound. The book is a solid blend of what has proven to be simple but essential components of success (things that the naive might see as so obvious as to be misguidedly ignored - don't overlook these), and wonderful less-known ideas. These concepts combine as the power behind the launch of numerous successful businesses by the author and others. While it's geared toward small and mid-size ... Read More Rating: - Motivational manual on entrepreneurial excellenceAs a fabulously successful businessman and author, millionaire Michael Masterson certainly qualifies to advise budding entrepreneurs. You can't help but be impressed by his accomplishments, and his enthusiasm and energy are contagious. Masterson's basic premise makes a lot of sense: don't wait until you've fine-tuned your product or service. Shoot from the hip. Fire before you aim. Don't worry about being perfect - just get it on the market. Masterson explains that early in his career, he spent too much time ... Read More |
