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Binding: PaperbackDewey Decimal Number: 025.04 EAN: 9780470130650 ISBN: 0470130652 Label: Sybex Manufacturer: Sybex Number Of Items: 1 Number Of Pages: 480 Publication Date: June 05, 2007 Publisher: Sybex Studio: Sybex Accessories:
Editorial Review: Product Description: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Average Rating:
 Rating: - The only book on Web Analytics you'll ever needTechnologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future. I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. ... Read More Rating:  - Not enough GA application infoMy only issue is that the book doesn't address how to use google analytics more. He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends. Rating: - Gold StandardThis book is amazing. If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze. Rating: - Analytics for the intermediate user....I have used Web Side Story...moved to Omniture....also work with Google Analytics.....This book does a good job of getting away from the mountains of data, to provide a clear cut "THINK ABOUT WHAT THE ANALYTICS MEAN" on a business basis- definitely worth the time investment. Rating: - Now this is what I call Web Analytics!I can consider myself as pretty noobish in the field of web analytics. I know SEO and usability, but web analytics has always been just looking at the number of visitors and pageviews. Until I received this book, because this book is a real eye-opener for the new comers to web analytics. It totally change your way of thinking about what web analytics is and how you can pull the best out of it. I can't wait to finish it, which costs a lot of time by the way. And students, you ... Read More |
