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Binding: HardcoverDewey Decimal Number: 657.7 EAN: 9780470110126 Edition: 1 ISBN: 0470110120 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 304 Publication Date: August 03, 2007 Publisher: Wiley Studio: Wiley Editorial Review: Product Description: Praise for How to Measure Anything: Finding the Value of Intangibles in Business "I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed." -Peter Tippett, PhD, M.D. Chief Technology Officer at CyberTrust and inventor of the first antivirus software "Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques." -Peter Schay EVP and COO of The Advisory Council "As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional clichés and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions." -Ray Gilbert EVP Lucent "This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?'" -Dr. Jack Stenner Cofounder and CEO of MetraMetrics, Inc. Average Rating:
 Rating: - Required reading for business decision makersI made this book a required read for my MBA Business Research Method class. It addresses some of the key falacies in thinking about the research for decision making. I have a more detailed review on [...]. Rating: - How to use measurements as a tool for better decision makingMeasuring seeming intangibles can be a very tricky task, and Hubbard does a masterful job walking the reader through the process of moving from a position of limiting their applicability of measurement to a position where they can essentially quantify anything. This text is very well written and only basic math skills are needed to apply the content. In a few isolated instances, the author walks the reader through some calculations that require knowledge of statistics beyond basic math, and even ... Read More Rating: - Great for IT People Trying to Quantify The Value of What They DoOne of the primary challenges with managing and governing IT effectively is that many of the questions that we need to answer are difficult to measure. What is the expected value of a new software project? What is the chance of success? How long will the project take? What architectural strategy is best? How effective is a development technique? What is our level of quality? How good is our production data? And so on. Although these questions are hard to answer, luckily this ... Read More Rating: - SuperbA fantastic introduction into probabalistic way of thinking about what you know or think, and how you can develop this into usefull objective measurement frameworks for those things your previously thought were "intangible" or "unknowable" Rating: - More specifically, how to measure anything that is especially important, including intangibles"I wrote this book to correct a myth that permeates many organizations today: that certain things can't be measured." Douglas Hubbard goes on to note that he has made a career out of measuring the sorts of things many thought were immeasurable. Intangibles, for example, "that appear to be completely intractable to be measured...in a way that is economically justified." Hubbard notes that there are several common misconceptions about intangibles. He offers what he characterizes as a "universal ... Read More |
