|
|
List Price: $22.95 Amazon.com's Price: $15.61 You Save: $7.34 (32%)Prices subject to change. Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: HardcoverDewey Decimal Number: 153.852 EAN: 9780470051412 ISBN: 0470051418 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 240 Publication Date: September 18, 2006 Publisher: Wiley Studio: Wiley Editorial Review: Product Description: Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning Average Rating:
 Rating:  - Well Thought OutI bought this book based on a reference in Secrets of the A Game by Logan Edwards. Both of these books are excellent. Although the tactics in Covert Persuasion might be tricky for some guys, I didn't have a problem with it. Definitely on par with Mystery Method, perhaps even better. I highly recommend it. Rating: - Great information - must concentrate - technical and slightly laborious.To be fair, I have not read the book cover to cover yet - rarely do. I must give it four stars, because the information is accurate and extremely useful. However, this book is not an entertaining read. The book does not flow well - one must search diligently for specifics. I purchased the book hoping that it would be a quick reference book - that - it is not - although the information provided is accurate and engaging - it requires a concentrated amount of time and attention ... Read More Rating: - some interesting techniquesvery interesting read. some of the techniques used by interrogators to determine if someone is lying was useful. would recommend Rating: - Valuable and easy-to-digestThis book is good. It's no miracle that will turn you into a sales-ninja, but it has a lot of good information. A lot of the stuff in here will be self-evident to people who persuade for a living like copywriters and salespeople... even preachers. Just plain useful and worth reading. No one part stood out as being jaw-droppingly informative. It's a steady horse that delvers good, often usable information from beginning to end. Rating: - Excellent read for any Salesperson or Public speakerI am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase. Back to the book, the chapter on 20 Keys to persuasion in a story should be required reading for anyone in sales and public speaking. You've got to understand why you are telling a story and HOW to make it not just better, but captivating. This book changed the way I deliver ... Read More |
