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Binding: PaperbackDewey Decimal Number: 745.2019 EAN: 9780465051366 Edition: 1 ISBN: 0465051367 Label: Basic Books Manufacturer: Basic Books Number Of Items: 1 Number Of Pages: 272 Publication Date: May 10, 2005 Publisher: Basic Books Release Date: May 10, 2005 Studio: Basic Books Editorial Review: Product Description: Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff. Average Rating:
 Rating:  - good but not funI really like this topic, but i found the book a little hard to read because some parts can be boring. It's a good book Rating: - A good read but it won't change how you think about designI really enjoyed the first part of the book. It is a good read as the Design of everyday things was (which is a must), with great examples and stories. The concepts in this book are quite simple and the book becomes a bit repetitive after a while. Having said that, I would recommend the book if you are a designer or if you closely work with designers. (The last quarter of the book is about emotional machines and robots and less about design. These I simply skipped.) Rating:  - excellent!What can I say... It's a superbly written book. Complete. I couldnt stop reading it once I began. Helped me out a lot in my work. (interaction design) Rating: - a straightforward argument for considering the human in human-centered designIn "Emotional Design" cognitive psychologist Donald Norman provides an answer to his earlier 1980s book "The Design of Everyday Things," in which he focused exclusively on the primacy of functionalism and usability in product design. Here Norman updates his argument, addressing emotion as an equally important quality of meaningful and effective design. In fact, Norman now argues that the emotional side of design may be more critical to a product's success than its practical (or cognitive) elements. ... Read More Rating: - An interesting view about how products can change our livesDon Norman with this books exposes a review based on how products can make us feel better, and how they can influence our daily life in different contexts of use. If you're lookin' for a tutorial about "how make an emotional product", this is not the choice. Nevertheless, you'll never find it eather. Norman only puts a name to a phenomenon that already exists, but in a entertaining way that offer to the reader a new form to understand the design of products. It is worth it to read this, absolutely recommended. ... Read More |
