Arts & Photography
Biographies & Memoirs
Business & Investing
Children's Books
Comics & Graphic Novels
Computers & Internet
Entertainment
Health, Mind & Body
History
Home & Garden
Law
Literature & Fiction
Medicine
Mystery & Thrillers
Nonfiction
Outdoors & Nature
Parenting & Families
Professional & Technical
Reference
Religion & Spirituality
Romance
Science
Science Fiction & Fantasy
Sports
Teens
Travel



Antiques
Art
Autos
Baby
Books
Camera & Photo
Cleaning Supplies
Clothing
Computers
Computer & Video Games
Collectibles
DVD
Education
Electronics
Entertainment
Health & Fitness
Jewelry
Kids
Kitchen & Housewares
Magazines
Motorcycle gear
Music
Pets
Outdoor Living
Software
Sports
Tools & Hardware
Toys & Games
Video

Best Webhosts
Webmaster Tips


Shopping Mall
Health & Fitness
Electronics Toys & Games

Visual Intelligence: How We Create What We See Books
In association with Amazon.com
 Find great shopping deals on Visual Intelligence: How We Create What We See!   

 
 
 


List Price: $29.95
Price: $24.97
You Save: $4.98 (17%)
Prices subject to change.



Availability: Usually ships in 1-2 business days

Buy Now!


Binding: Paperback
Dewey Decimal Number: 152.14
EAN: 9780393046694
Edition: 1
ISBN: 0393046699
Label: W. W. Norton & Company
Manufacturer: W. W. Norton & Company
Number Of Items: 1
Number Of Pages: 294
Publication Date: 1998-10
Publisher: W. W. Norton & Company
Studio: W. W. Norton & Company






Editorial Review:

Amazon.com Review:
Visual intelligence, cognitive scientist Donald Hoffman writes, is the power that people use to "construct an experience of objects out of colors, lines, and motions." And what an underappreciated ability it is, too; despite the fact that the visual process uses up a considerable chunk of our brainpower, we're only just learning how it works. Hoffman aptly demonstrates the mysterious constructive powers of our eye-brain machines using lots of simple drawings and diagrams to illustrate basic rules of the visual road. Many of the examples are familiar optical illusions--perspective-confounding cubes, a few lines that add up to a more complex shape than seems right. Hoffman also takes a cue from Oliver Sacks, employing anecdotes about people with various specific visual malfunctions to both further his mechanical explanation of visual intelligence and drive home how important this little-understood aspect of cognition can be in our lives. An especially intriguing example involves a boy, blind from birth, who is surgically given the power to see. At first, he is completely unable to visually distinguish objects familiar by touch, such as the cat and the dog. Other poignant examples show clearly how image construction is normally linked to our emotional well-being and sense of place. Visual Intelligence is a fascinating, confounding look (as it were) at an aspect of human physiology and psychology that very few of us think about much at all. --Therese Littleton

Product Description:
We have long known about IQ and are beginning to appreciate emotional intelligence; yet there is another fundamental dimension of intelligence that shapes our experience. Our visual intelligence engages roughly half the brain's cortex and goes largely unnoticed. Far from a passive recorder of a pre-existing world, the eye actively constructs every aspect of our visual experience. In an informal style, Donald Hoffman presents the scientific evidence for vision's constructive powers.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 4 out of 5 stars - How our senses create reality
I got turned onto this book in graduate school, but never got around to reading it until now. But having read it, I'd have to say it's a fascinating book about vision and the cognitive functions of the brain that help people construct what they see. The author also briefly discusses the sense of touch and how it constructs reality, but the main focus is on vision.

What I really liked was the explanation behind optical illusions. I didn't agree with everything the author wrote, because ... Read More



Rating: 5 out of 5 stars - great book
Smart investigation on the basic rules of vision. great book. smooth reading and really intresting.



Rating: 5 out of 5 stars - Fascinating
A discussion of the "grammar" of vision - the mind's eye, imagination and "making sense." A must read for poets interested in the relationship between image and meaning.



Rating: 5 out of 5 stars - excellent book
A brillant book. It delivers not only the phenomenon, as many books about this subject do, but relevant and useful explanations why these phenomenons occur. Especially the insights about grouping and visual splitting in parts at concave cusps were most enlightening to me.



Rating: 5 out of 5 stars - Excellent Introduction and Reference Material
Got this book out of our company library and found very easy to read, insightful and helpful in understanding the basics of human perception. Information on how we filter information is very helpful in designing a range of systems for humans to use. I've recommended this book to my peers at work and have bought a private copy for myself.





 

New - Buy Groceries

Magazine Subscriptions

Search for Posters



Health & Personal Care

This site is Hosted by Bluehost

Read my Bluehost Review