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Binding: PaperbackDewey Decimal Number: 775 EAN: 9780321544087 Edition: 1 ISBN: 0321544080 Label: New Riders Press Manufacturer: New Riders Press Number Of Items: 1 Number Of Pages: 272 Publication Date: February 02, 2008 Publisher: New Riders Press Studio: New Riders Press Editorial Review: Product Description: THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life. What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.” Average Rating:
 Rating:  - Great book and it is not about the "box"!I picked up this book in a bookshop when browsing for something else. I love this book! It is more about the "art" and "feelings" of photography and less about the "box" you are using to shoot the pictures. Many photography books I have accumulated I give away when I am finished reading them--this one is a keeper. Rating:  - How to use $10,000 worth of lightingI was expecting a well written book by a expert in his field. This book was well reccomended by Scott Kelby which was good enough for me. I was highly dissapointed. The entire book was based around how he used thousands of dollars worth of lighting to get ordinary pictures. I understand lighting is important but 240 pages of how he lit his pictures was to much. No real insite to how he composed or planned the pictures. Or even the camera set up he used. I am no expert but I do know when something ... Read More Rating:  - Not your average photo book.I've been a fan of Joe McNally for years and have heard him lecture in person a few times. To say that I've been looking forward to a book from him would be an understatement. However, when I first heard about this book I wasn't sure that I wanted it. Normally, I like two kinds of photo books. Those that show the photographer's work or those that are of the "how to" type. This is neither in that it combines both genres......kind of. It's certainly not a collection of McNally's ... Read More Rating: - Location Photogrpahy for Commerical and Portrait PhotographersI'll keep this short and sweet. 1. NOT a cookbook or "how to" book. 2. NOT a beginners book. 3. IS a book for high intermediate level and advanced photographers (see#4). 4. This book does not give F stops or other technical information. That's why it's an advanced book. 5. 100% LOCATION photography and how to overcome the hardships of this type of shot. 6. Emphasis on hard core commercial photography, as in Donald Trump, CEO's, Sports figures, etc. But if you know ... Read More Rating: - Joe rocks!Fabulous book, hilarious but very useful comments, great pictures! I'm sure Joe is a great teacher and person! Someone here said Joe didn't reveal everything. That is not true. He gives you more details in the beginning and as you read further, it's more about particular atmosphere or thoughts he used to create the particular image - NOT an instant-recipe for perfect photo! Doesn't matter if you are a pro or a rookie, his thoughts could provide you with something you accidentally overlooked! ... Read More |
