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Dewey Decimal Number: 658.812 EAN: 9780071364799 Edition: 1st ISBN: 007136479X Label: McGraw-Hill Companies Manufacturer: McGraw-Hill Companies Number Of Items: 1 Number Of Pages: 261 Publication Date: October 27, 2000 Publisher: McGraw-Hill Companies Studio: McGraw-Hill Companies Editorial Review: Product Description: The Eternal E-Customer focuses on getting ebusinesses to the next level of customer loyalty. In the competitive world of ecommerce, the winners know that the key to success is customer appreciation and retention. Emotionally Intelligent Interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses. - Focuses on achievable results using current technology - Includes a companion Web site with links to examples of state-of-the-art EII technologiesForeword by Ray Kurzweil, author of The Age of Spiritual Machines Average Rating:
 Rating:  - Details countTechnology books don't age well, but I actually wrote this review in my head four years ago. I'm just now putting it on Amazon. Bergeron uses a lot of examples to illustrate his points. One is dining in "an upscale Japanese restaurant". We're there as Bergeron describes the orchids on the table, the helpful server, the relaxing ambience. Then he gets to the fortune cookies. Fortune cookies?!? Japanese restaurants don't serve fortune cookies! And it's no ... Read More Rating:  - Not for people in the businessThis book is not for people in the business of developing web sites for a living. The table of contents looks to be so promising with things like emotionally designed interface, etc. In the book, most concepts are not described well at all or they are described seemingly by someone who's just getting their feet wet in the biz. I hardly ever find a web book that I don't glean a couple interesting tidbits from but this is my first one. It's great if you're getting your feet wet, not so great ... Read More Rating:  - The Eternal E-CustomerThis book has worthwhile insights for everyone. Say you've never been sure of the meaning of stickiness, haptics, chatter bots, or auto-cannabilizing markets. Or say you know all that and want some practical resources for finding emotionally intelligent interface (EII) components. Bergeron provides all that, and in an engaging style that is knowledgeable without being esoteric. He uses believable, real-world scenarios to make his points and illustrate one of the major complaints about e-business: its ... Read More Rating: - Fun Without Sacrificing Insight!The author made the book easy to follow and enjoyable to read -- without sacrificing the content at all. Reading the book was like sitting down with him and being given a private lecture on e-business. As a customer, I could see how companies have handled their businesses in the Internet era in terms of customer relationships. The aurthor's insight and optimistism toward Internet technology has widened my view. I sent this book to my uncle as a gift. I am sure he, who is a company CEO, will enjoy it as ... Read More Rating: - Not just for e-business managersAs a software developer who develops websites, since reading this book, there have been many times I've sat in a meeting wishing everyone else around me had read it as well. While reading it, I found myself nodding in agreement with much of what Bergeron says. Technical people and management as well as web designers should read this book (not to mention anyone who's in business at all, whether you consider yourself an e-tailer or not). There's a lot of insight that goes beyond web technology that should ... Read More |
