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EAN: 9780071199698 Edition: 4th ISBN: 0071199691 Label: McGraw-Hill Inc.,US Manufacturer: McGraw-Hill Inc.,US Publication Date: 2001-12 Publisher: McGraw-Hill Inc.,US Studio: McGraw-Hill Inc.,US Editorial Review: Product Description: This is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students want. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business. Average Rating:
 Rating:  - Business as UsualOverall I thought this book was very good. I've been in the business world for years and was afraid of picking it up and being bored, but the terms and content are great for a student or someone beginning in the public sector. I also noticed several contextual errors as did other reviewers and was disappointed, thus 4/5 stars. Rating:  - Easy to readThe language is very smooth and easy to read. The illustrations make sense and are relevant. Rating:  - Careful about what you buy.I bought this brand new and it would be a good book if it wasn't poorly manufactured. In the book it skips chapters 4 and half of chapter 5 and makes up for the lost chapters by repeating chapter 3 twice. Sure it's good for getting by in class but it'd be nice to know what chapter 4 and the first half of 5 is all about. Rating: - Business: A Changing WorldThe book is very informative and a pretty easy read. The topics are as expected not as up to date as possible since the business world is constantly changing but it addresses issues in a modern way. Good intro to business textbook. Rating: - You Get What You Pay For!Faculty, students and anyone else shopping for a basic introduction to business textbook, be warned - this book is cheap and readily demonstrates why if you critically assess what it offers (or does not). McGraw Hill Irwin should be ashamed for ever allowing it to be published in its available form. One does not have to look far to find factual errors of every kind. Some are no-brainers such as the page 149 reference to defense contractor "Lockheed Martin" with the name reversed to "Martin Lockheed" ... Read More |
